Adam Lambert (music, tv, videos, collaborations)

taptap wrote:

The Lipton Ice Tea commercial, featuring Lay Me Down (sung by and co-written by Adam Lambert for Avicii's True album) is now being shown in at least three or four countries; the Netherlands, Portugal, Greece (and Brazil?).

https://www.youtube.com/watch?v=YVKAPVdwbqI

As spring progresses it should appear in many other countries, as it's intended to be used as a global marketing strategy. Also it appears that Lay Me Down and another of the tracks from True are under consideration for the next single. Avicii's international coverage results in quite a few singles from each album, so this next single will be the 3rd, with probably 3 or more to come after it before the next album drops. Several of the tracks from Trespassing (co-writes by Adam) are being used in other international commercials right now as well. That's got to be a nice revenue-stream, since the song-writing royalties bring in the most money.

ETA: Make that ~10 countries the Lipton Ice Tea commercial is currently playing in.

SweetCaroline wrote:

taptap wrote:

The Lipton Ice Tea commercial, featuring Lay Me Down (sung by and co-written by Adam Lambert for Avicii's True album) is now being shown in at least three or four countries; the Netherlands, Portugal, Greece (and Brazil?).

https://www.youtube.com/watch?v=YVKAPVdwbqI

As spring progresses it should appear in many other countries, as it's intended to be used as a global marketing strategy. Also it appears that Lay Me Down and another of the tracks from True are under consideration for the next single. Avicii's international coverage results in quite a few singles from each album, so this next single will be the 3rd, with probably 3 or more to come after it before the next album drops. Several of the tracks from Trespassing (co-writes by Adam) are being used in other international commercials right now as well. That's got to be a nice revenue-stream, since the song-writing royalties bring in the most money.

ETA: Make that ~10 countries the Lipton Ice Tea commercial is currently playing in.

Adam's international fans tweeted about seeing the Lipton Ice Tea commercial that uses "Lay Me Down" in Greece, Armenia, Russia and the Ukraine yesterday. It seems like the commercial may eventually be used all over Europe.

Here's a tweet from Russia:
"@adamlambert yes love that! Can you believe just now on Russian channel 1 they played yr Lay Me Down in an ad.I almost jumped till ceiling."

taptap wrote:

SweetCaroline wrote:

taptap wrote:

The Lipton Ice Tea commercial, featuring Lay Me Down (sung by and co-written by Adam Lambert for Avicii's True album) is now being shown in at least three or four countries; the Netherlands, Portugal, Greece (and Brazil?).

https://www.youtube.com/watch?v=YVKAPVdwbqI

As spring progresses it should appear in many other countries, as it's intended to be used as a global marketing strategy. Also it appears that Lay Me Down and another of the tracks from True are under consideration for the next single. Avicii's international coverage results in quite a few singles from each album, so this next single will be the 3rd, with probably 3 or more to come after it before the next album drops. Several of the tracks from Trespassing (co-writes by Adam) are being used in other international commercials right now as well. That's got to be a nice revenue-stream, since the song-writing royalties bring in the most money.

ETA: Make that ~10 countries the Lipton Ice Tea commercial is currently playing in.

Adam's international fans tweeted about seeing the Lipton Ice Tea commercial that uses "Lay Me Down" in Greece, Armenia, Russia and the Ukraine yesterday. It seems like the commercial may eventually be used all over Europe.

Here's a tweet from Russia:
"@adamlambert yes love that! Can you believe just now on Russian channel 1 they played yr Lay Me Down in an ad.I almost jumped till ceiling."

I've heard it's a global marketing campaign, which probably means Europe, North America, and elsewhere. It's in some of Canada's provinces now, I hear, and I'm sure it will show up in the USA shortly. I think the plan is to have the Zorb (? the bubble in a bubble they're running in) go through a bunch of international cities. It should be fun to watch the progress.

SweetCaroline wrote:

Here's a longer version of the Lipton Ice Tea commercial:

http://www.youtube.com/watch?v=oRdOKK0symU&feature=youtu.be

taptap wrote:

SweetCaroline wrote: It's odd to have a song being played in a commercial BEFORE being released as a single. Usually it's the other way around!

A 30 second spot is also being played during a German soap opera.  Nothing Avicii does matches the same pattern as other producers.  His stuff always has a global strategy, and I believe they often launch anywhere from 7-10 singles, track by track, off each album.  He's sort of the king of EDM at the moment, and apparently has a brilliant manager as well.  I think they're loving the leverage and synergy to be had with the the upcoming QAL summer tour,

So far it looks like this Lipton Ad is now in ~30 countries, with 30, 60, and 90 second spots.  I suspect there's a larger end-game plan to this advertising campaign, that culminates a larger story arc sometime in ~ June.

I was going to say Maypril - but that's Adam, not Avicii lol!