It's got a very odd taste for a lager. It tastes more like a darker real ale or maybe something like Smithwicks rather than a light lager such as Fosters of Bud. Not bad, but a bit if an acquired taste. 1/24 gone so far, and I'm sure I will make a dent in the rest over the holidays. They also sent me 6 Queen-branded beer mats and 4 cardboard beer carriers. I bought the Millionaires Waltz wine (made in Argentina) from the same website but haven't tried it yet.
On a related subject, the Iron Maiden Trooper beer is tasty. It;s been really successful and they've made a stronger version called 666. They've also released a lot more beer-related merchandise than Queen have, but maybe that will change if Bohemian Lager is successful. It is made in the Czech republic but was shipped to me for a reasonable p&p charge from the UK. However, I think for it to be as successful as the Iron Maiden beers they will need to make it more readily available instead of just by mail order. I bought some Iron Maiden beer in a local shop and it;s available on draught in pubs; Bohemian Lager isn't (yet).
£36 for a pack of 24 330ml bottles seems a bit steep. The equivalent in Guinness would cost £21.60 from the Co-Op where I buy my beer.
I understand that they're not as mass-produced as Guinness (so they're bound to cost more because of a smaller economy of scale), and that they're a sort of special item because they're Queen branded and made for an anniversary. But not £14.40 more than Guinness for what is basically an average beer with a Queen sticker on it.