Are they kidding or serious ?

Have a look at the new cycling shirts in the queen online shop.
I've never seen a merchandise which is so unnecessary like that.
What do those guys think ? That we buy a cycling shirt for 55 pounds ? Come on.
What's about the great idea of distributing the repro tour shirts. Put dates on the back and I would buy every single one they would offer.
But cycling shirts, I don't get over it.

I'm waiting for them to sell a plain white T-shirt with nothing on it for 30.