'We thought he'd go on forever' To the world Freddie Mercury was Queen's flamboyant frontman, but how does his mother remember him? Tim Teeman finds out: Jer and Bomi Bulsara went to most of Freddie Mercury’s concerts. But not Live Aid, on July 13, 1985, when their son, quite literally, rocked the world. “It was such a huge event it would have been too complicated,” Jer recalls. “So we watched it on television. I was so proud. My husband turned to me and said, ‘Our boy’s done it.’ ”