Sebastian wrote:
Some of the risks they took after Hot Space:
* Not touring the States even though roughly half of their income came from what they sold there.
* Releasing 'Ga Ga' as a lead single.
* Dragging up for the 'Break Free' video.
* Releasing a Xmas single.
* Agreeing to do another soundtrack even though Flash had sold far less than Hot Space and in fact I think the only Queen albums that sold less than Flash were 'Queen' and 'Queen II'.
* Appearing at Live Aid with no soundcheck and no lighting rig and even though they were facing internal conflicts and the whole Band Aid thing had a 'new generation' vibe. For people like The Who and (pseudo) Led Zeppelin, that concert was catastrophic. Queen risked a lot by going there and obviously did a great job which silenced (most of) their critics or doubters. Looking at it in hindsight it was an obvious move, but right until 13th July, it was a risk.
* Releasing a single as non-formulaic and complex as 'Princes of the Universe' in a country where, at the time, the biggest seling hits were things like The Final Countdown, Papa Don't Preach and Rock Me Amadeus.
* Taking time for off-Queen projects, even though Starfleet, Fun It, Strange Frontier and Mr Bad Guy had all sold poorly.
* The Magic tour was also something that right now seems quite obvious, but back then it was a big risk and Freddie, of all people, had reservations about it, which were swiftly eliminated once the tour began and he felt in his element but still, it WAS a risk. It paid off, but it WAS a risk.
* When the biggest hits of the moment were things such as Like a Prayer, Eternal Flame, Don't Worry Be Happy and Orinoco Flow, the single Queen chose as their lead (and also their comeback after their longest hiatus up 'til then) was I Want It All. From a risk-free perspective, things like Invisible Man or even Rain Must Fall would've been more obvious choices when seeing the list of big selling hits from other artists.
* Likewise, neither Scandal nor The Miracle were single material, let alone for *that* year. Two further risks, and results were not positive: both songs are excellent but as singles they were flops.
* By the time Queen finished the Innuendo album (and decided on which the lead single would be), the biggest hits of the moment in both sides of the Atlantic were stuff like Ice Ice Baby, The Postman Song and the song from Ghost. If Queen were into 'an aversion to risk', they'd have chosen Delilah as a lead single (stupid song but a lot of stupid songs were being hits back then) instead of ... Innuendo (granted, Headlong in America, which was still hugely risky considering what was going on at the time).
Almost everything carries some risk in either doing it or not doing it, so the premise of the discussion isn't very strong. With that said:
* Touring the States without a hit record would have been a risk & probably not financially viable, so NOT touring was the safe option.
* Releasing 'Ga Ga' as a lead single was a safe option given that DJs are statistically more likely to play a song with "Radio" in the title. Roger even amended the lyrics at the request of their I#US record company, which is hardly 'taking a risk'.
* Dragging up for the 'Break Free' video wasn't really risky in the UK, especially when it was clearly a parody of the UK's best known soap opera. I also doubt it was risky in the USA as the Stones had done it nearly two decades earlier and it hardly hurt their career.
* Releasing a Xmas single isn't risky at all since it's clearly a one-off and not the norm. I don't think a band can be hurt by the success or failure of a Xmas single, except perhaps if it is so successful that;s all they are remembered for. Besides, Queen were hugely successful in 1984 and there was huge demand for Queen singles in 1984 so it filled a market gap after Hammer to Fall.
* Appearing at Live Aid: I suppose they weighed up the risks of no soundcheck and no lighting rig with the risk of not appearing i.e. missing a huge marketing opportunity and possibly a chance to once again make an impact in the USA.
* Re 'Princes of the Universe', there really is no telling what song will be successful and which won't. At any point in the last 50 years, repetitive, simple songs have been successful, but it doesn't take much research to find the charts filled with unusual, non-formulaic songs (like Bo Rap) or in the 1980s songs like O Superman.
* Taking time off for non-Queen projects could have been the safe option that kept Queen together. Not taking time off might have been the risky option. Queen was the cash cow, so it didn't matter if Brian or Roger's solo careers failed. However, Fred did seem to take a risk with Mr Bad Guy in attempting to forge a solo career. It failed and he came back to Queen with his tail between his legs.
* There was so much demand for Queen in the 1980s that the Magic tour wasn't really a risk except in the very generic way that any large endeavour is risky for any number of logistic or practical reasons. But they had done the maths and seen others do stadium tours so they must have been certain it was financially viable.
All the rest about risky singles makes little sense for the reason stated above: singles don't have to be indicative of the wider music scene and just need to be catchy and promoted properly. That won't guarantee a hit but it gives a song the best chance to be successful.